Strategic IP Counseling & Management

Safeguarding Brand Equity, Navigating Internet Law, and Maximizing Portfolio Value for World-Class Enterprises

In a digital-first global economy, intellectual property is rarely just a legal asset—it is a core engine of enterprise value, market differentiation, and brand equity. Navigating the intersection of trademark prosecution, online platform liability, enforcement, and emerging technologies requires more than legal precision; it demands business strategy at the highest level.

With over two decades of experience scaling global IP strategies across high-growth platforms, AmLaw 100 firms, and iconic tech brands like Meta, Facebook, Instagram, eBay, and PayPal, I partner with C-Suite executives, founders, and boards to protect core revenues, resolve critical brand crises, and scale world-class IP frameworks.

My Proven Executive Impact & Scope

• $100M+ Budget Oversight: Directed global teams of legal professionals and managed multi-million-dollar operational and outside counsel budgets across IP, brand protection, and marketing law.

• Global Rebrand Execution: Spearheaded the overarching legal strategy, clearance, acquisitions and international brand protection for Meta’s historical corporate rebrand from Facebook.

• $10B+ GMV Asset Protection: Served as Business Unit General Counsel safeguarding core business verticals generating over $10 Billion in annual Gross Merchandise Value.

• Worldwide Portfolio Scale: Managed global trademark and domain portfolios comprising tens of thousands of registration assets, enforcement actions, and strategic corporate acquisitions at both Meta and eBay.

• Recognized Industry Leadership: Honored with the WTR Global Leader Award, multi-year recognition in the WTR 300 top trademark leaders globally, and recipient of the WTR Team of the Year award.

One of the most amazing projects I led entailed helping the term META and this small symbol become one of the most globally recognized brands and logos.

Core IP Areas of Expertise

1. Global Trademark Strategy & Portfolio Lifecycle Management

Building and defending a brand at home or across hundreds of global jurisdictions requires an agile, proactive strategy. I provide end-to-end counseling over management and growth of corporate trademark portfolios—from initial clearance and prosecution to strategic enforcement and managing administrative proceedings.

• Strategic Clearance & Expansion: Mitigating infringement risks prior to product rollout and global marketing campaigns.

• Brand Enforcement & Anti-Counterfeiting: Establishing proactive monitoring, takedown protocols, and litigation strategies to combat brand dilution, counterfeiting, and consumer fraud.

• Advisory to C-Suite: Direct counsel to CEOs, CMOs, and product leaders on brand architecture, naming rights, and high-stakes trademark disputes.

2. Domain Name Governance, Policy & Strategic Acquisitions

A domain name is frequently the first digital touchpoint of a brand's identity. Managing enterprise domain strategy requires balancing protection, acquisition, and cost efficiency.

• Strategic Domain Acquisition: Negotiating and executing high-value, confidential domain acquisitions to secure core brand assets.

• Dispute Resolution & Portfolio Optimization: Utilizing administrative proceedings and international enforcement to recover infringing domains and streamline corporate holdings.

3. Internet Law, Platform Immunity & Secondary Liability

Operating digital platforms and online marketplaces involves navigating a evolving landscape of intermediary liability and content regulation.

• Platform Liability Frameworks: Deep expertise on hosting provider immunity, including the Communications Decency Act (CDA), Digital Millennium Copyright Act (DMCA), and Europe's Digital Services Act (DSA).

• Online Scams & Brand Abuse: Designing systemic frameworks to identify and neutralize online impersonation, phishing, bad actors, and consumer-facing scams.

• Product IP Counseling: Partnering directly with cross-functional product teams from inception through launch to embed legal resilience directly into tech architecture.

4. Strategic Commercial IP, Licensing & M&A Due Diligence

Intellectual property should serve as a growth catalyst. I help organizations monetize, license, and audit IP assets across commercial partnerships.

• Content & Music Licensing: Developing comprehensive licensing strategies for music and proprietary content integration across consumer platforms.

• Mergers, Acquisitions & Divestitures: Leading comprehensive IP due diligence, risk assessment, and asset transfers during strategic corporate transactions.

Partner With an Industry-Recognized IP Strategist

Whether your enterprise requires executive advisory on a complex global rebrand, interim leadership for a scaling legal department, strategic domain portfolio acquisition, or board-level IP risk assessment, we can protect and amplify your business together.