They ask the business team this question early: "What does winning look like, and when does it have to happen?" Most legal bottlenecks aren't legal problems — they're undefined success criteria. When the business can't describe the win, counsel can't calibrate risk, and everything becomes "urgent." A two-minute question at the start saves two weeks at the end.
The fastest legal teams I've seen all do one thing
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Trademark law just walked into the AI lab
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