Generative AI is no longer just a copyright story. In Getty v. Stability AI, a federal court refused to dismiss Getty's Lanham Act claims over AI-generated images bearing distorted Getty watermarks — holding that AI outputs can be "goods" under trademark law and can confuse consumers about source. Brand owners: your enforcement playbook now extends to model outputs, not just counterfeit listings.
Trademark law just walked into the AI lab
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The rule I drilled into every legal team I led: never just say no
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